putting you, the leader, back in LEADERSHIP system eL6

about me

For 20 years I have built high performance, award-winning marketing teams for global digital agencies and Fortune 500 brands. Now I am here to help you create, nurture, and lead exceptional marketing teams.

I started a successful digital business after university, pioneered international marketing techniques with Philips Electronics, broke new ground with global digital agencies, built a $1.6B e-commerce and retail P&L, and was recently head of marketing for a $2.5B international company. I led industry-disrupting technology innovations and award-winning marketing campaigns for brands like Mentos, Delta Airlines, RE/MAX, Mars, Black & Decker, Philips, and others.

Previously I was the SVP, Head of Marketing for TrueBlue. TrueBlue is the largest industrial staffing, recruiting and workforce management firm in the US, serving clients in 70 countries from a wide variety of industries including construction, energy, manufacturing, financial services, pharmaceuticals, transportation, aviation, and energy.

I led a 31-member marketing team with a $14M+ budget in a major cultural transformation at the company and rebuilt the marketing department to be customer-centric, revenue-focused, data-driven, and digitally directed.

My recent work and studies have focused on the following areas: Digital Platforms, AI & Data, Media & Marketing Automation, Dynamic Customer Profiles & Targeting, Advanced Analytics, IT – Marketing Partnerships, Search Engine Marketing, Marketing Technology, PR & Social Media, Brand Differentiation, Digital Product Strategy and much more.

I love to learn hard and believe strongly in higher education